This “Privacy Policy” describes the privacy practices of Northwest Family Dental in connection with the https://northwestfamilydental.com website, and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the “Service”), in connection with our marketing activities, and as otherwise described in this Privacy Policy. In addition, this Privacy Policy describes your rights and choices with respect to the Personal Information we collect.
We collect personal information as described below. Note, however, that our business partners may transmit personal information to us as part of the services we provide. This Privacy Policy does not apply to personal information we process solely on behalf of those partners. Our use of such information is restricted by our agreements with those partners. If you have concerns regarding personal information that we process on behalf of a business, please review their privacy policy and direct your concerns to that business.
Table of Contents
- Personal Information We Collect
- How We Use Your Personal Information
- How We Share Your Personal Information
- Your Choices
- Other Sites and Services
- Security Practices
- Children
- Changes to this Privacy Policy
- How to Contact Us
Personal Information We Collect
Information you provide to us
Personal information you provide to us through the Service or otherwise includes:
- Business and personal contact information, such as your first and last name, email and mailing addresses, phone number, and insurance information.
- Profile information, such as your username and password that you may set to establish an online account with us, including any patient portal we may offer.
- Registration and appointment information, such as information related to appointment requests or patient intake forms you submit through the Service.
- Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
- Precise geolocation information, such as when you authorize us to access your location (e.g., for directions).
- Transaction information, such as information about payments to and from you and details of services you have received from us.
- Usage information, such as any content you upload to the Service or otherwise submit to us, including information you provide when you use any interactive features of the Service.
- Marketing information, such as your preferences for receiving communications about our services, promotions, and events, and details about how you engage with our communications.
- Other information that we may collect which is not specifically listed here, but which we will use in accordance with this Privacy Policy or as otherwise disclosed at the time of collection.
Note on Protected Health Information (PHI): Any clinical or health information you share with Northwest Family Dental during the course of treatment is separately governed by our HIPAA Notice of Privacy Practices, which controls how we handle your medical records and protected health information.
Information we obtain from social media platforms
We may maintain pages for Northwest Family Dental on social media platforms such as Facebook, Instagram, Google, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use, and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
Information we obtain from other third parties
We may receive personal information about you from third-party sources, such as marketing partners, publicly available sources, and data providers. For questions about our data sub-processors, please contact us at the information listed in the How to Contact Us section below.
Marketing and advertising
We do not sell your personal information. We and our service providers and third-party advertising partners may collect and use your personal information for marketing and advertising purposes:
- Direct marketing. We may send you Northwest Family Dental-related direct marketing communications as permitted by law, including by email, text message, and mail. You may opt-out of our marketing communications as described in the Opt-out of marketing communications section below.
- Interest-based advertising. We may engage third-party advertising companies and social media companies to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about your interaction over time across the Service, our communications, and other online services, and use that information to serve online ads that they think will interest you. This is called interest-based advertising. You can learn more about your choices for limiting interest-based advertising in the Advertising choices section below.
Cookies and Other Information Collected by Automated Means
We, our service providers, and our business partners may automatically log information about you, your computer, and activity occurring on or through the Service. The information that may be collected automatically includes your computer type and version number, manufacturer and model, browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state, or geographic area; and information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access.
On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies. Our emails may also contain web beacons.
How We Use Your Personal Information
We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:
To operate the Service
We use your personal information to:
- provide, operate, and improve the Service;
- provide information about our dental services and office;
- establish and maintain your user profile or patient portal account on the Service;
- communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages;
- communicate with you about appointments, treatment reminders, or events in which you participate;
- understand your needs and interests, and personalize your experience with the Service and our communications;
- provide support and maintenance for the Service; and
- respond to your requests, questions, and feedback.
For research and development
We analyze use of the Service to analyze and improve the Service and to develop new ways to serve our patients, including by studying user demographics and use of the Service.
To comply with law
We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention, and safety
We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate, and deter against fraudulent, harmful, unauthorized, unethical, or illegal activity.
With your consent
In some cases, we may specifically ask for your consent to collect, use, or share your personal information, such as when required by law.
To create anonymous, aggregated, or de-identified data
We may create anonymous, aggregated, or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated, or de-identified data by removing information that makes the data personally identifiable to you. We may use this data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
How We Share Your Personal Information
We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:
- Related companies. We may share your personal information with our affiliates, subsidiaries, and other related companies. Related companies will only use the information as described in this Privacy Policy.
- Service providers. We may share your personal information with third-party companies and individuals that provide services on our behalf or help us operate the Service (such as customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy, and are prohibited from using or disclosing your information for any other purpose.
- Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, accountants, auditors, and insurers, where necessary in the course of the professional services that they render to us.
- For compliance, fraud prevention, and safety. We may share your personal information for the compliance, fraud prevention, and safety purposes described above.
- Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution.
IMPORTANT DISCLOSURE: We do not share your contact information or opt-in data with third parties for marketing purposes. Your personal information will only be used in accordance with this Privacy Policy, and we respect your privacy rights.
Your Choices
Access or Update Your Information
If you have registered for an account or patient portal with us, you may review and update certain personal information in your account profile by logging into the account, or by contacting us directly.
Text message communications
We use text messaging to communicate with you about your dental care, appointments, and reminders. Normal messaging rates apply and the frequency of messages may vary. Mobile carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Opt-out of text message communications
You may opt-out of text messaging at any time by replying to any message with STOP or by contacting us at northwestfamilydental.com/contact or calling (817) 237-3232. This will end the communications from that particular number. You may continue to receive service-related and non-marketing text messages, and you may opt out of those in a similar fashion.
Opt-out of marketing communications
You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at northwestfamilydental.com/contact. You may continue to receive service-related and other non-marketing emails.
Cookies
Most browser settings let you delete and reject cookies placed by websites. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, you may not be able to use all functionality of the Service and it may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit allaboutcookies.org.
We use Google Analytics to help us understand user activity on the Service. You can learn more about Google Analytics cookies at Google Analytics Cookie Usage and about how Google protects your data at Google Privacy Policy. You can prevent the use of Google Analytics by downloading and installing the browser plugin available at Google Analytics Opt-out.
Advertising choices
You can limit the use of your information for interest-based advertising by:
- Browser settings: Blocking third-party cookies in your browser settings.
- Privacy browsers/plug-ins: Using privacy browsers or ad-blocking browser plug-ins that let you block tracking technologies.
- Platform settings: Google offers opt-out features that let you opt-out of use of your information for interest-based advertising: Google Ad Settings.
- Ad industry tools: Opting out of interest-based ads from companies participating in the following industry opt-out programs:
- Network Advertising Initiative
- Digital Advertising Alliance
- AppChoices mobile app for opting out in mobile apps
You will need to apply these opt-out settings on each device from which you wish to opt-out.
Do Not Track
Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit allaboutdnt.com.
Choosing not to share your personal information
Where we are required by law to collect your personal information, or where we need your personal information in order to provide services to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide by designating it as required at the time of collection or through other appropriate means.
How can you delete the data we collect from you?
Based on the laws of some states, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to delete your personal information, please contact us using the information in the How to Contact Us section below. We will respond to your request within 30 days.
Other Sites and Services
The Service may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third-party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.
Security Practices
The security of your personal information is important to us. We employ a number of organizational, technical, and physical safeguards designed to protect the personal information we collect, including HTTPS encryption for all data submitted through our website. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information. Email, in particular, is an insecure way to transmit personal information. Please take special care regarding what information you send to us via email or text message.
Children
The Service is not directed to, and we do not knowingly collect personal information from, anyone under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable. We encourage parents with concerns to contact us.
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email (if we have your contact information) or another manner through the Service.
Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.
How to Contact Us
If you would like to exercise your rights under this Policy, or if you have any questions or comments about this Policy or our privacy practices, please contact us:
- Online: northwestfamilydental.com/contact
- Phone: (817) 237-3232
- Mail:
Northwest Family Dental
6708 Azle Ave #1ive
Fort Worth, TX 76135
Last updated: May 18, 2026